---
title: "FREE EBOOK: The Changing Landscape of B2B eCommerce"
description: B2B eCommerce is evolving, as more buyers take their purchases online. But B2B and wholesale eCommerce tends to be more complex than its B2C counterparts, meaning additional considerations are needed for B2B-specific industries. This eBook shares tips and best practices for a modern online store.
---

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# FREE EBOOK: The Changing Landscape of B2B Commerce

Learn how to leverage best practices and modern technology to make your B2B eCommerce website fresh and relevant for your customers today.

![The Changing Landscape of B2B Commerce](https://info.zoey.com/hs-fs/hubfs/The%20Changing%20Landscape%20of%20B2B%20Commerce.jpg?width=2550&name=The%20Changing%20Landscape%20of%20B2B%20Commerce.jpg "The Changing Landscape of B2B Commerce")

### Get Your Free Copy

## What's In the eBook?

This eBook is an in-depth look of best practices for the B2B eCommerce space, covering bleeding-edge recommendations on how to maximize sales and drive customer adoption of your eCommerce site.

![graph.svg](https://cdn2.hubspot.net/hubfs/4078036/ebook%20template/graph.svg "graph.svg")

Achieve better penetration of eCommerce use by existing customers.

![rocket.svg](https://cdn2.hubspot.net/hubfs/4078036/ebook%20template/rocket.svg "rocket.svg")

Drive new customer acquisition through tools and techniques designed to draw in prospects.

![revenue.svg](https://cdn2.hubspot.net/hubfs/4078036/ebook%20template/revenue.svg "revenue.svg")

Grow your online revenue efficiently, providing you with better company sales and performance.

## About the Author

![josh-oconnell-circle.png](https://info.zoey.com/hs-fs/hubfs/josh-oconnell-circle.png?width=150&name=josh-oconnell-circle.png "josh-oconnell-circle.png")

**Joshua O'Connell**  
**VP of Marketing, Zoey**

Joshua O’Connell is Zoey’s Vice President of Marketing. Josh has been an online entrepreneur for more than 20 years, helping to build multiple online businesses successfully, all of which provided solutions to help other online businesses succeed. Josh has developed websites for a number of prominent online brands and entrepreneurs, and has advised and overseen the builds of many others. Today at Zoey, he helps merchants be successful through best practices, and helps online businesses understand how Zoey can help them reach the next level.

## Full Chapter List

Chapter 1 Introduction

Chapter 2 Supporting Self Service Buyers

Chapter 3 Supporting Full Service Buyers

Chapter 4 Migrating Customers to eCommerce

Chapter 5 Leveraging Customer Segmentation

Chapter 6 Managing B2B and B2C Customers

Chapter 7 Search Engine Optimization

Chapter 8 Other Considerations

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